Smartwool

Smartwool: Go Far. Feel Good.

Founded in 1994 in the heart of the Colorado Rockies, Smartwool was born from a simple realization: outdoor enthusiasts shouldn't have to suffer from cold, wet, blistered feet. By being the first to introduce premium Merino wool to the outdoor industry, we revolutionized how adventurers dress from the ground up.

We don’t just make socks and apparel; we engineer comfort that empowers you to stay out longer. Whether you are running technical mountain trails, carving fresh tracks through backcountry powder, or simply navigating the rhythm of your daily commute, Smartwool delivers natural, climate-controlled comfort for whatever comes next.