Collection: Gu

GU Energy Labs: Fueling the Driven

At GU Energy Labs, we don’t just make sports nutrition—we pioneer it. Born in Berkeley, California, out of a passion to help endurance athletes push past their perceived limits, we created the world’s first sports energy gel over three decades ago. Today, we continue to revolutionize how athletes hydrate, energize, and recover.

From our iconic Original Energy Gels and amped-up Roctane systems to crisp hydration tabs and delicious energy waffles, every product is scientifically formulated to deliver premium, easily digestible nutrition when you need it most. Whether you are training for your first 5K, tackling an ultra-marathon, or exploring new trails, GU is crafted to keep you moving forward, feeling strong, and crossing finish lines.

But our mission goes beyond performance. Through GU Gives, we proudly commit 1% of our proceeds to support youth movement, promote access and belonging in sport, and advocate for environmental conservation.

GU Energy Labs. Created by athletes, backed by science, and dedicated to fueling your next breakthrough.

Core Pillars

Performance First: Scientifically engineered ingredients designed for rapid absorption and sustained energy.

Flavorful Variety: From our classic favorites to bold new innovations like Sour Peach and Passion Fruit Orange Guava (POG) Liquid Energy.

Purpose-Driven: Proudly contributing to a better planet and inclusive community with every serving.